We are Molasses. An independent creative company based in Sydney, working with the new breed of brands. We see what you won’t. We’ll bring a fresh eye to your brand, give your brand strength, and unearth the opportunities we see that you may not. We find out what’s meaningful to your industry and your customers. And with 20 years’ of branding experience under our belt, creating leading design that tells a story, steeped in strong strategic insights.
Our clients are as diverse in size as they are in specialty. Yet all share a passion for dynamic ideas, beautiful design and authentic storytelling.
Bacardi
Barley+
Birch & Waite
Bloody Bens
Bloody Mondays
Bombay Sapphire
Briar Ridge
Coca-Cola
Cook Islands
Duxton Vineyards
Echo
Florcita
Freedom Foods
Marnong Estate
McWilliams
Messy Monkeys
MILKLAB
Moët Hennessy
Mooch
Nature's Way
Never Never
Noumi
Pernod Richard
Powerade
Rush Wines
Sara Lee
Schweppes
Shindaiwa
Tempus Two
Only
Ostevit-D
Victa
We strive to transform creative businesses to achieve their potential and beyond. Areas we specialise include brand design, brand campaign, packaging, and identity design.
BRAND STRATEGY
Brand Architecture
Brand Positioning
Consumer Research
Consumer Insights
Copywriting
Naming
Creative Strategy
Brand Guidelines & Playbooks
BRAND DESIGN
Brand Creation
Brand Extension
Brand Transformation
Identity Design
Packaging Design
Campaign Development
UI/UX Design
Art Direction
Product Photography
BRAND PRODUCTION
Finished Artwork
Production Management
Asset Production
Press Checks
Supplier Sourcing
Our Story
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WORK CLUB, 201 KENT ST, SYDNEY NSW 2000