Transforming Marnong to be seen as ‘wine first’ 
but not wine only, with a four tier wine brand 
(ranging from approachable to luxury).

SERVICES
BRAND STRATEGY
PRODUCT POSITIONING
BRAND IDENTITY
NAMING
COPYWRITING
PACKAGING DESIGN
CREATIVE DIRECTION

Our solution was to create labels without pointless graphics and detail, and have a creative approach that was bold, honest, simple and understated – a reflection of the brands positioning. A pinnacle wine and Blanc de Blanc are currently in development.

“Molasses brought Sara Lee’s vision to life, crafting standout innovation packaging & a compelling Master Brand campaign. Their deep understanding of the shopper journey made every creative touchpoint purposeful, strategic, and memorable.” (Gold star!)

Tarryn van Romburgh, Category & Brand Strategy Manager